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Marketing and PR Director
| Location: | Downtown Ottawa, Centretown, Ottawa, Ontario, Canada |
|---|---|
| Job Type: | Permanent |
| Posted: | 3rd Mar 2008 |
| Closing Date: | 31st Mar 2008 |
| Posted By: | Exuberance Beauty |
| Details: | |
| Marketing and PR Director A forward –thinking and growing beauty company seeks a person who will be responsible for all aspects of company PR and marketing. You will be responsible for developing the external expression of our unique brand, implementing new marketing ideas, developing the online plan and site, and executing initiatives to drive press & brand awareness across all media channels. This position requires outstanding communication & written skills with excellent organizational and follow-up skills. The candidate must be a results driven leader with an eye for detail who can push the creativity envelope. The candidate should embrace the Exuberance attitude and spirit, be a self starter, and have the ability to multi-task. Essential duties and requirements: • Create & maintain one consistent global PR strategy across all markets. • Grow editorial coverage across all channels: national, regional, internet, celebrity, makeup artist, TV, radio, etc. • Write press releases and distribute to media outlets • Develop & grow relationships with editors • Act as the liaison between press & company founder • Develop concept for POP displays and literature, execute, and manage distribution • Assist with styling and photography of products and/or merchandise element concepts (visual support elements, i.e. tester units, prototype ideas) Shipment/ tracking of visual items • Plan & trade show and marketing events • Collaborate with distributors to create initiatives to increase brand exposure, drive traffic & increase sales. • Develop Consumer Marketing Programs • Establish & oversee all aspects of Exuberance Philanthropy Programs. • Measure results and assess program effectiveness on quarterly basis to maintain ROI. • Manage and track PR budget. • Keep ahead of the pulse on market trends, pop culture and industry activities. • Organize and maintain Photographic Archives for all markets. • Work on implementation and communication of all new branded material with vendors and founder • Work with Web developers to develop website look and feel, update website, implement and write company newsletter • Administrative Support to the CEO • Identify new channels of opportunity to go after new consumers. Channels to include but not limited to: sponsorships, endorsements, product integration, premieres, event promotions, partnerships, web campaigns, retention/loyalty programs etc. • Responsible for executing all consumer marketing programs through effective communication, planning and coordination with external partners • Work extra hours during busy times and special projects • Travel to various locations • All other duties as assigned. Qualifications: • Minimum 3-5 years public relations experience required, experience in the beauty industry preferred • Relevant press contacts • Marketing event/promotions experience a plus • Excellent communication skills • Excellent written skills • Excellent presentation skills • Proven track record for achieving results and driving projects • Highly organized multi-tasker with a great ability to problem solve • High energy go-getter • Proficient in Word, Excel and other Microsoft Office applications • College graduate or equivalent experience • Ability to travel and work extra hours • Excellent interpersonal skills • Can-do & will-do attitude • Self-managing Entrepreneurial spirit that will help drive results • An exuberant spirit How To Apply: In your cover letter, please be sure to address the following questions: 1) The job for which you are applying 2) The date you are available to start 3) The reason you want to work with us 4) Your salary expectations 5) A sample of your writing | |
| Sorry! This job is no longer active as the closing date for applications has passed. You can view other vacancies from this company (if they have any) by clicking on their name above, alternatively we may have some suggestions for similar vacancies listed below that might be of interest. | |
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